Email marketing is a key way to market your brand. This is something that most marketers accept as a fact. The difficult part is building an audience and keeping them engaged with your business via emails. This is where QR codes can play a critical role in email marketing. This article lets you know about how to use QR codes in email in order to change the traditional way of email marketing for business!

BUILDING AN EMAIL LIST WITH QR CODE

To collect data, you can give out forms. This will require you to collect the data, store it safely, and manually enter it into the system. Who has the time?

This is where QR codes are a great choice. People can simply scan the code using their mobile devices and enter their information. All their data will be stored in your system.

You might feel hesitant to scan the code. In this case, you could offer a reward in return. You can offer a coupon or gift voucher.

HOW TO BUILD AN EMAIL LIST WITH A QR CODE

1. When you organize an event, add QR codes to pamphlets and leaflets.
2. A QR code can be kept in your storefront to allow customers to scan it and sign up for your newsletters.
3. You should link QR codes to a Google form for users to enter their information.
4. Before printing the code, make sure you test it.

HOW TO USE QR CODE IN EMAILS

One of the most effective strategies for delivering a lot of information in a short space is to use QR codes in email marketing campaigns. Instead of scrolling through the entire email, they can scan the QR code and find the information or offer they are looking for.

Call to action (CTA): CTA is a great way to use QR codes in email.

Generate entry pass for events: Sponsor an event with entry passes. Send these tickets to your customers via email with a unique QR code. The QR code can be validated at the venue's entrance for patrons who wish to attend the event.

Customers can get a discount for scanning the QR code in-store: It is a great way for you to increase your store's customer base. Simply send an email with a QR code containing a coupon and a discount code. To redeem an instant discount, scan the QR code in-store.

Make business cards using QR Codes: Make a business card using QR Code. You can load all details about your business, including website details, portfolio, download options, and the latest products. This can be added to your Gmail signature located at the bottom your emails. You can scan the QR Code to give your users all the information they need in one place.